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AireSpring September Newsletter
Welcome to AireSpring’s partner newsletter for the month of September. It’s been a busy month at AireSpring with lots going on designed around helping our Channel Partners continue to succeed. September is National Preparedness Month, so we are featuring our new Managed Failover service which takes advantage of the Broadband Connectivity options AireSpring recently added (see related article). In our Partner Spotlight, we are excited to feature Alan Sandler, Founding Partner of Sandler Partners. Gabriel Valderrama, a key member of our Channel Management team is profiled in “Meet the AireSpring Team.”
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AireSpring launches Managed Failover
September is National Preparedness Month and disaster recovery and business continuity planning are front of mind for many organizations. Disasters are one source of network downtime but human error, computer glitches or even blackouts also leave organizations vulnerable to a disruption in connectivity. A few hours of downtime can mean thousands of dollars in missed opportunities and lost customers. AireSpring now offers Managed Failover services to help avoid the risk of network outages. Managed Failover Connectivity automatically detects access issues with the primary connection and routes traffic to the redundant connection until service is restored to the primary connection.
AireSpring’s Cloud and Voice Network and private MPLS Networks are already engineered to deliver a high level of availability, but AireSpring’s new Managed Failover services offer additional levels of redundancy via several connectivity options:
- Failover to Public Internet,
- Failover to AireSpring Managed Connectivity,
- Failover to Private AireSpring MPLS MeshTM,
- Failover to Public Internet with IPsec VPN and,
- Optional Dual Hot Standby Router Protocol (HSRP).
“We are extremely excited about the potential for Managed Failover services. As organizations are realizing the advantages of cloud communications, they also become increasingly dependent on continuity of connectivity,” said Daniel Lonstein, Chief Operating Officer, AireSpring. “By opening up a comprehensive suite of services for Failover Connectivity backed by the same AireSpring Advantage available with all AireSpring offerings, we are not only creating new business opportunities for our channel partners, we are giving them tools to add significant value for their customers.”
For more information about AireSpring’s Managed Failover service, visit our newly redesigned website or contact your AireSpring Channel Manager.
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New Options for Broadband Connectivity
Cost, availability, reliability and convenience are all considerations in selecting the optimal connectivity solution for your clients. The more options available to you, the better you are able to tailor a solution to meet the unique connectivity requirements of each client.
AireSpring has added DSL and Cable to our already extensive connectivity options. We are now quoting connectivity for MegaPath, Time Warner Cable (TWC) and Verizon for speeds up to 500 MB with flexible terms of 1, 2 or 3 years. These new options, which are sometimes less expensive than fiber or T1 connectivity, may be used in conjunction with Broadband Connectivity options previously available from AireSpring or may be used as a stand-alone solution. DSL and Cable from all three providers may be used with Dedicated Internet Access (DIA) and both MegaPath and TWC solutions can be part of a Managed Connectivity solution with QoS or a native MPLS configuration.
We are continuing to expand our providers for additional DSL and Cable connectivity. Watch for AT&T U-verse, Cox, Charter, EarthLink and 4G Wireless to be added soon.
To quote these new connectivity options, visit QuoteSpring 4.0 or contact your AireSpring Channel Manager.
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Be Disaster Aware and Prepare with AireSpring
 A recent survey conducted by Infonetics Research discovered that companies are losing as much as $100 million per year to downtime related to information and communication technology. AireSpring’s Managed Failover solutions reduce the risk of downtime for your customers, regardless of the cause.
QuoteSpringTM 4.0 is now configured to make quoting any Managed Failover solution easy and profitable. Redundant connectivity, a key component of many disaster recovery and business continuity plans, is an ideal application for this service. This month, you’ll earn incredible bonuses of up to 150% on port MRC for connectivity services, including our new Managed Failover services and Managed Connectivity with QoS, MPLS, and DIA, and up to 600% for voice and cloud services on cloud/voice seat/trunk/line MRC. We’re also offering an $800 cash bonus on our Long Distance Voice Services.
Don’t forget that AireSpring continues to offer SPIFFs on renewals as if they were brand new deals. Contact your Channel Manager for more details or view the September promo to see the full terms and conditions.
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Limited Time Incentives: Dollar$ for Demo$ for AirePBX Cloud Business Phone and AireContact Cloud Contact Center
In addition to some of the industry’s most rewarding commissions and SPIFFs, AireSpring has introduced a new incentive which is available for a limited time only.
Dollar$ for Demo$
 Dollar$ for Demo$ allows you to earn up to $250 for each qualified* prospect who engages in a demo of AireContact
Cloud Contact Center or AirePBX Cloud Business Phone system. This unprecedented offer is available in addition to the great commissions already paid on qualified sales of AireContact and AirePBX.
*The offer is subject to terms and conditions and is available only through October 31, 2015. To schedule a demo, contact your AireSpring Channel Manager or email sales@airespring.com.
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Partner Spotlight:
Welcome to the latest edition in our series of profiles where we shine the spotlight on AireSpring’s amazing partners. This time we’re speaking with Alan Sandler, Founding Partner of Sandler Partners.
Hello, Alan. Thank you for agreeing to speak with us today. To begin, please tell us a little about yourself and your background and the history of Sandler Partners.
I am a lawyer by training, but an entrepreneur at heart. I have been fortunate to be part of many successful telecommunications industry startups, including Justice Telecom, an international telecom company that grew to $88 million in five years, TelePacific, a competitive communications service provider that today has recorded 53 quarters of consecutive growth, and Acquisitions & Renewals, which was listed on the Inc. 5000 in 2014 and 2015.
In 2003, I founded Sandler Partners as a master agency brokering telecom services for a network of subagents. I believed at the time — and still do — that with all the changes always taking place in our industry among providers, products and services, it would be challenging for customers to make purchasing decisions without the assistance of an agent or a consultant.
Today, Sandler Partners is America’s Fastest Growing Distributor of Connectivity and Cloud Services. In 2015, Sandler Partners was named to the Inc. 5000 list of America’s Fastest Growing Private Companies for the sixth straight year. Over the years, we expanded beyond our telecom roots to also deliver best-in-class cloud, colo, mobility and continuity solutions from 100+ suppliers through a network of nearly 3,000 expert technology sales partners — agents, VARs and MSPs — to thousands of small, medium and enterprise organizations nationwide.
What do you like about working with AireSpring?
I have known the Lonsteins (Avi, David and Daniel) for many years – from their ADDTEL days prior to starting AireSpring in 2001. In addition to their collective experience in telecom, they are smart, successful businessmen. They have shown their integrity by always paying evergreen residuals to their agents. They have shown their business acumen by constantly evolving their services to help their agents meet the changing needs of our customers. And, they show their enthusiasm for their work and their channel by being accessible when we need them.
We also really appreciate AireSpring because of all the support we get from our Channel Manager, Gabriel. He is professional, responsive, and knowledgeable regarding the AireSpring products. He also will step in and help with all aspects of the process – from quoting to provisioning – if needed.
What would you say is the secret to success in this industry and being a successful agent?
No. 1: Find customers. No. 2: Get customers to sign on the dotted line. Obviously, that’s a bit tongue in cheek. Seriously, if you are willing to continue to learn, really listen to your client, offer the best option for their business and provide ongoing support, you will get referrals and more business. It’s not rocket science; it requires just a little skill and a lot of hard work.
What is the “next big thing” you think agents should be aware of in 2015?
I don’t believe there is one “next big thing” for 2015. Instead, I think it’s a continuum. Sure, clients are moving to the “cloud,” but if you stop and take a deep Yoga Breath, you can block out the noise and realize it’s a gradual transition that’s been happening for the last half-decade. And, it occurs at different rates for different clients. Some have moved, some will be ready to move in 2015 and some will take longer. However, if you manage the process for all your clients, your business will have tremendous growth.
That said, what we are seeing this year is continuing demand for more bandwidth and more VoIP. (Our agents love AireSpring’s hosted VoIP with a 6X MRC spiff.) We also are starting to see clients moving to infrastructure as a service (IaaS) and disaster recovery as a service (DRaaS).
What are some of your hobbies and interests outside of telecom?
Did my yoga comment above, give some of that away? Between growing Sandler Partners (building our team and supporting our wonderful agent partners) and spending time with my family, I don’t have a lot of time for much else. But, I do go to the gym and practice yoga and Pilates to keep balance in my life.
Thank you, Alan, for sharing your insights with us!
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Free Passes to ITEXPO Compliments of AireSpring
 We’ll be at ITEXPO in Anaheim from October 6th to 8th so please come by and visit us at booth 809. Register for a free expo pass courtesy of AireSpring here to
get access to the exhibit hall, keynote presentations, free workshops, and free networking events.
If you have any questions about ITEXPO or any of our other upcoming shows, please reach out to your channel manager or email us at sales@airespring.com. We look forward to seeing you there!
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Meet the AireSpring Team
At AireSpring, we know that it’s our dedication to customer service that sets us apart and customer service begins with great employees. Here’s your chance to get to know the AireSpring team that oversees your orders and delivers great service every day. This time, we are speaking with Gabriel “Gabe” Valderrama, Channel Manager.
Hello, Gabe. To begin, please tell us about your professional background and role at AireSpring.
I have been in telecommunications for over 10 years. I started at TelePacific in 2004 where I was responsible for reducing lost customers or “churn.” It was a challenging role because I was the last person attempting to retain a customer before they left our services and I would do whatever I could to keep the account. I was very successful at it and was asked to take on the larger role of Account Management where I would help customers add services. I loved the upsell process and really wanted to grow into a true Channel Manager role, but TelePacific was not structured to make that kind of opportunity available. I joined the AireSpring team over 3 years ago and worked in Account Management. After a year, I was given the opportunity to move into my current role of Channel Manager, where I have been for about 2 ½ years. My focus is managing the base of Channel Partners to ensure that each partner gets the attention and care that they deserve.
What do you enjoy most about working with AireSpring?
I love the innovation! At AireSpring we have some of the brightest minds in the telecommunications industry. Working with other telecommunications providers, you don’t always get such a commitment to innovation and excellence. From our Sales Engineering Team all the way up to Avi Lonstein, our CEO, there is an emphasis on making sure we have a great product that is fully provisioned and tested before it is released. Before products are released we are fully trained not just on what the product does, but how it does it and how we can help our partners succeed with the product. That definitely makes my job a lot easier, and very rewarding.
I really owe so much of my success at AireSpring to having an amazing team. The Sales Engineers and Channel Management team have helped me so much, especially Charles Lomond, my director. He really pushes me, challenges me and trusts me. When I was a new Channel Manager, he took me under his wing and taught me so much. I really try to emulate what he does with his team in managing my partner relationships. One of the reasons I work so hard is that I want to make sure he, and my Channel Partners, are always satisfied.
Speaking of training, I hear you recently took advantage of AireSpring’s training program to achieve a major accomplishment. Can you tell us a bit more about that?
Absolutely! As a Channel Manager, a big part of my job is to assist our partners with the products that AireSpring offers and help them succeed at presenting them as workable solutions for their clients. AireSpring offers a lot of training to help us be successful at that. I recently earned my ATSA or ADTRAN Technical Solutions Associate certificate. The beauty of this particular class was that it goes far beyond understanding the ADTRAN router – it actually takes you through every step of networking: voice, digital, MPLS, netting, sub-netting. It was very detailed and I learned a lot. I am really glad I did because within one week of taking the class, I helped a partner close my first MPLS Mesh deal with no technical assistance from Sales Engineering or other members of the AireSpring Channel Management team.
This opportunity goes back to what I was saying about AireSpring really providing the innovative products, support and tools you need to succeed. Our focus is not just selling, although we are a profitable company. Our focus is ultimately helping our customer find the best product or service for their need. Having the right tools and training to do the job makes that possible.
What are some of your hobbies or interests outside of the office?
I really am a family man. I have four incredible children who range in age from 8 to 16. My two boys are older, which works really well for scaring off the boys who are interested in my daughters. I love spending time with my family at beach days, hiking, and attending dance recitals and sporting events. I am a total soccer dad and even coach AYSO, the American Youth Soccer Organization. It helps that I love the sport. I actually played in college – but the thing I really love is working with the kids. They are willing to learn and try anything, which makes my job as a coach a lot easier. A few years back, we travelled to Hawaii for a final championship game and the whole team got to spend a week there. The kids did really well. We didn’t win the championship, but we came close, and the kids had a once in a lifetime experience.
Thanks, Gabe, for your time today.
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FOLLOW AIRESPRING ON LINKEDIN FOR THE LATEST NEWS
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UPCOMING EVENTS
Oct 4-5, 2015:
MicroCorp One-on-One, Atlanta, GA
Oct 6–8, 2015: ITEXPO West, Anaheim, CA,
Booth 809
Oct 7–9, 2015: Intelisys Channel Connect, Napa, CA
Oct 19–21, 2015: Contact Center Demo & Conference, Las Vegas, NV, Booth 418
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CONTACT US
Corporate Headquarters
6060 Sepulveda Blvd 2nd Floor
Van Nuys, CA 91411 USA
General Inquiries:
1-818-786-8990
Wholesale:
888-389-2899 ext.352
Email: sales@airespring.com
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ACCESS OUR INSTANT PRICING PROGRAM QUOTESPRING™ 4.0 HERE
If you haven’t been using QuoteSpring 4.0, you’ve been missing out on a great productivity tool that can mean the difference between winning a deal or losing it.
Our QuoteSpring 4.0 program on agentSTAR is
just one of the many examples of the AireSpring Advantage™!
With QuoteSpring 4.0
you get:
· Instant price quotes
· Full pricing integration with other carriers like AT&T, CenturyLink, Sprint, Windstream, and XO
· Real-time pricing from AT&T via APIs
Access the agentS.T.A.R.™ portal today.
If you don’t have access, please contact your channel manager or email sales@airespring.com.
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JOIN OUR PROGRAM
Contact Ron McNab
Sr. VP of Channel Sales
818-738-1912
ron.mcnab@airespring.com
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ABOUT AIRESPRING
AireSpring is an award-winning provider of Managed Connectivity and Cloud Communications solutions serving thousands of businesses nationwide. AireSpring provides fully managed and connected end-to-end, next-generation solutions for multi-location enterprise customers, including:
Cloud Contact Center
Cloud Phone System
MPLS
SIP Trunking
Dedicated Internet Access
AireSpring’s services are delivered over its revolutionary nationwide MPLS Mesh network, providing customers a fully integrated, end-to-end solution from a single vendor.
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