VeloCloud Networks Inc. on Monday launched its new subscription WAN service for multilocation enterprises and made it available through the channel.

The Los Altos, Calif.-based company says the service solves the application performance and networking problems branch offices face because it uses cloud and virtualization technologies. The product is comprised of the branch edge device, the cloud network of gateways and the cloud management platform. This approach simplifies the WAN, “turning what is too often an inhibitor into a powerful business advantage,” said Sanjay Uppal, co-founder and CEO of VeloCloud.

To illustrate that point, VeloCloud said its technology improves VoIP, video and VDI performance by 20-60 percent and improve total cost of ownership savings by three to five times. In addition to simplifying WAN deployment and eliminating the need for hardware stacks, VeloCloud’s new platform contains troubleshooting and analytics, the company said.

There are advantages for channel partners, too. VeloCloud sells through VARs and MSPs, and those partners typically bundle a service such as the cloud WAN into a larger managed services offering, said Uppal. That allows for annual recurring revenue of between 22 and 35 percent, depending on volume, he said.

But partners further can boost their profit margins because the cloud-delivered service is intuitive, Uppal said. As a result, the platform cuts down on the need for partners to employ high-cost engineers and little training is required.

“The complexity has largely been abstracted into the cloud and is delivered in an automated fashion,” Uppal said. “Nonetheless, VeloCloud provides all of its channel partners with comprehensive sales, product and service training of the VeloCloud solution.”

Collateral available to partners includes vertical-market solutions briefs, datasheets, sales presentations and more: “VeloCloud provides an aggressive MDF and joint lead-generation program that the partner can leverage to increase market exposure and overall sales,” Uppal said.

Plus, there’s risk-free, 30-day proof-of-concept program that partners can offer to prospective customers.