Master agency Sandler Partners has signed a deal to distribute Broadview Networks’ OfficeSuite cloud products and services.

“This strategic partnership with Sandler gives Broadview a strong anchor on the West Coast, enabling us to offer our cloud solutions and support to a wider distribution network,” said Brian Crotty, COO of Broadview.

Alan Sandler, founder and managing partner of Sandler Partners, said Broadview distinguishes itself from other providers that have built their services on existing platforms. Not having to pay licensing fees or rely on third parties for upgrades is key, he said, as is the ability to customize OfficeSuite.

“We are also receiving very strong feedback from our agent partners and their customers with respect to the level of support they’re receiving from Broadview’s channel team,” Sandler said. “We anticipate a long-lasting and successful partnership.”

The deal comes as Broadview over the past several years has transitioned from a traditional CLEC to a cloud-focused service provider. To further that goal, Broadview developed OfficeSuite for SMB and enterprise customers needing UC, HD video and audio conferencing, hosted virtual desktops and servers, and more.