MSP Expo – Increase Your MRR ($)

February 11 – February 14, 2020 – Fort Lauderdale, Florida USA

Today’s Special Opportunity for MSPs and IT Service Companies Only – Free Passes to MSP Expo

Dear Channel Partner,

Every MSP and outsourced IT service provider should be represented at MSP Expo.

What you learn at the show will benefit your business immediately. You’ll meet new partners and learn strategies to add clients and increase your monthly recurring revenue.

We understand, however, not all of you have the budget to attend conferences. That’s why we allow verified MSPs and IT service companies to attend the conference free of charge. As long as you walk the expo floor and support the vendors, we are happy to waive your $299 fee.

Here’s the link to register for your Free Verified MSP Pass to MSP Expo.
(Our team will review you registration to confirm eligibility.)

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MSP Expo is the perfect boot camp for strategies to increase your monthly recurring revenue.
Check out all of the conference session content included with your registration:
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Panel Session: The Massive Cybersecurity Opportunity for MSPs
The onslaught of hacks and ransomware attacks on data centers and cloud providers, coupled with increased regulation from the EU and U.S., such as GDPR, the New York Shield Act, and the California Consumer Privacy Act, means companies need to shore up their cybersecurity postures or risk being put out of business. Two of the biggest IT budget items going forward will be dealing with cybersecurity and regulations. There are thousands of cybersecurity solutions on the market – Some work well together, while others do not. There is no substitute for an experienced MSP or MSSP to help companies deal with vendor selection, a security plan, pen testing, BCDR, patch management, and other security-related needs. This is the largest opportunity our market has ever had. The best part is we will make our money protecting our customers from the bad guys. There is no better or nobler opportunity than that.

Session: New MSP Growth Opportunities and Go-to-Market Strategies
Today’s IT services landscape can be confusing for MSPs looking for an edge over their competition. What services offer the best opportunities for market share and revenue growth? Which ones make the most sense to integrate into existing service offerings? What are the best vendor selection strategies? What is the best customer acquisition strategy? Is it better to specialize or generalize? Come discuss the opportunities that await MSPs and how you can most effectively take advantage of them to build your business.

Session: MSPs & The IT Skills Gap
Despite the massive opportunity today’s IT service market presents, many MSPs are struggling to succeed. In fact, for every four new customers, MSPs in the U.S. lose three existing ones, stunting growth. At least some of the churn can be attributed to untrained technicians. As quickly as the cloud services market has grown, keeping up with demand has meant providers have had to expand their hiring pool to younger, less experienced techs, which has had an impact on customer satisfaction. What is the current skills gap in the MSP market? How is it really impacting service levels and growth opportunities? How can the gap be closed and how can MSPs adapt while that happens?

Session: Setting Up for SD-WAN Sales Success
For an MSP, adding SD-WAN to its arsenal of offerings is obvious. As MSPs embrace this transformative technology, there are still internal questions needing answers. This panel discussion will offer MSPs a basic blueprint for a newly sprung SD-WAN service provider — from pricing to the portfolio.

Session: Maximizing MSP Value for Inevitable Sale
MSPs are businesses and, as such, they have goals. For some, it’s organic growth; for others, growth by acquisition; and for still others, it may be selling the company. The MSP market has become highly competitive, with more businesses choosing to work with MSPs for their IT needs, but also more MSPs entering the market as traditional resellers look to get into the services business to drive recurring revenue. The net result is a market that’s ripe for consolidation. As an MSP, what is your end game? Are you properly positioning your company for an eventual sale? This session will discuss how to prepare an MSP for potential acquisition, how to make your MSP more appealing to prospective buyers, and what red flags do buyers look for. Even if you’re not looking to sell, understanding exit strategies will help you build a better business by developing an effective, customer-focused environment that is focused on success.

Session: How Should I Price My Managed Services?
As cloud computing continues to transform the IT services market and create new opportunities for MSPs like you to expand your offerings and increase your value, you are faced with one overarching question. How should you price new service offerings? What pricing strategies should MSPs adopt in order to be competitive yet profitable and protect your revenue streams?

Session: Modern Marketing for MSPs
Traditional marketing is officially a thing of the past. Product and customer experience is officially the new “brand” that consumers recognize. But what does this mean for MSPs? This panel will discuss the new marketing paradigm that’s changing the approach for MSPs, and what new marketing strategies have proven successful – and what isn’t working. This panel of experts will discuss the impact of a new consumer-based decision model has on MSPs and how you need to adjust your marketing strategies.

SPECIAL ADDED WORKSHOP (fees required)
Enterprise Sales Manager Leadership Development & Certification
Ready to Accelerate Your Entire Team and Channel? Get the Complete Comprehensive Enterprise Sales Manager Acceleration Program

The MSP Expo conference program has been built to attract the more than 500 MSPs who we expect to attend in 2020.

Come share ideas and meet with vendors eager to work with you to carry their message to market. It’s the perfect venue to find growth opportunities in cybersecurity and beyond.

CHECK OUT THE FULL CONFERENCE AGENDA HERE

And don’t forget, MSP Expo is an integral part of the #TechSuperShow – collocated with ITEXPO, IoT Evolution Expo, SD-WAN Expo, ChannelVision Expo and more.

MSP Expo sits at the center of a bustling expo hall filled with communications, IoT and connected devices, AI, Machine Learning, SD-WAN, open source, and more solutions on display.

The #TECHSUPERSHOW exhibit hall is expected to attract up to 8,000 technology end users, service providers, MSPs, VARs and partners.

Follow this link to register now for Your Free MSP Pass.

Hope to see you in Florida and hear about how you plan to maximize your opportunity in 2020.

Regards,
Michael Genaro
Executive VP, Marketing & Operations
TMC
203-852-6800 x 142
mgenaro@tmcnet.com