This year's Channel Partners Expo was bigger, badder, and better than any on record. We're thankful to Channel Partners and all of the attendees and vendors to have the opportunity to be a part of such an amazing and informative event. Of course, the highlight for us was the Trusted Advisor™ exploding onto the scene.

Never before has anyone in the channel built an end-user facing brand to help partners create awareness, credibility, and demand for their services as a Trusted Advisor. To say the message was well received would be an understatement. Here are some of the highlights from the launch of the Trusted Advisor at Channel Partners...