THE ALLIANCE PARTNERS ADVOCATE FOR INVESTMENT IN THE TRUSTED ADVISOR CHANNEL
Organization Presents to 850+ Investors,
Financiers Earlier This Month

Ask the The Alliance Partners what the organization???s mission is and they???re quick to respond: ???When we see a need, we get out in front of it.???

So, when Metro Connect 2020 provided an opportunity to share the highly investible segment known as the Trusted Advisor, Bill Power, Greg Praske and Adam Edwards got in front of a well-heeled parade of private equity firms, bankers and other financiers.

Good timing on their part. According to Crunchbase, a leading platform for business investment and funding information, private equity deal volume is at an all-time high.

???There is a preference in the financial arena to invest in mature market segments,??? said Bill Power, CEO of The Alliance Partners. ???And we think of the sales agency sector as 30 years old ??? an industry that we identified, developed and successfully forged over three decades.???

That kind of momentum makes the entire agency community very attractive to investors, added Greg Praske, CEO of ARG.

???Our message to the financial market emphasized the value of the Trusted Advisor channel as the best go-to-market strategy,??? Praske said. ???That represents an estimated $6B in new total contract value sold annually among 6000 agencies nationally.???

Advocating for the sales agency channel is nothing new for The Alliance Partners. The organization has been a catalyst across all segments of the telecom, IT and cloud industries since its inception in 1997. In fact, this presentation is just one component of an Alliance initiative to promote the Trusted Advisor as an attractive investment or M&A opportunity to the global financial community.

The message was well received according to Adam Edwards, CEO of Telarus.

???We encouraged those in attendance to be certain their portfolio relies on the Trusted Advisor channel as a sales source, and to consider it as a very investible industry segment,??? Edwards said.

More than 850 attended the Metro Connect presentation, held February 10 ??? 13 in Miami, and about a third of those were private equity firms and financiers who expressed specific interest in telecom agency investment.

Unique in the channel partner landscape, the Alliance Partners brings together 17 of the country???s most successful telecom-technology master agencies and channel producers under one umbrella, which generates more than $5 million of monthly recurring revenue in combined technology and telecom sales and has over $2.5 billion of annual billings under management. In addition to the massive combined sales engine, the Alliance offers the channel tremendous thought leadership through the owners and executives of the shareholder members.

About The Alliance

Since 1997, the Alliance, originally the Agent Alliance, has been a powerful voice for the channel. This diverse industry consortium of shareholders represents all industry sectors, from traditional communications to IT, cloud, storage and virtualization, mobility and converged IP services.

The Alliance is dedicated to fostering best business practices nationwide for the channel ecosystem. It is an important forum for education, collaboration and information-sharing, aimed at helping channel partners evolve their practices to remain competitive. The Alliance is able to leverage the unique and diverse expertise of its formidable member roster to put knowledge into practice in highly pragmatic ways to create an environment of continuous growth and improvement, which benefits partners, suppliers and clients alike.