AireSpring is excited to announce a new Customer Experience Initiative with the appointment of Amy Gallardo as our Director of Customer Experience. This initiative is designed to further intensify our strong focus on creating the best possible customer experience at every point of contact with AireSpring. We talked with Amy about her new role and what it means for partners, customers and the AireSpring team.
Hello Amy. You’ve been appointed to a newly created position at AireSpring as Director of Customer Experience. Please tell us what an excellent customer experience means to you and to AireSpring.
The Customer Experience encompasses the customer’s entire relationship with AireSpring, starting with the time their partner introduces them to us, through contract finalization, installation and turnup, all the way through their business lifecycle. We want to ensure that they never want to leave us. I am building a new team that will work with the partner, account management and everything in between that touches our customer base. We will make sure that our processes and procedures take into consideration input from both the partners and the customers in everything that we do to ensure that our joint customers have the most excellent experience possible.
At what point do you and your team get involved with an account?
It will happen in a number of different ways. The Customer Experience process breaks down into three parts. The first part is proactive, finding out what partners and customers would like us to do better, so that we can proactively make everything work at a level of excellence for them as they interact with all departments in the company. Our first phase will be to conduct a systematic survey and interviews with both partners and customers, to better understand how they view their experience with us. We know our partners love us, and there are always ways we can improve, so we want to know what is working well and build on that. In the process, we can identify and fix the things that aren’t working as well as they could be. We want to know how satisfied our customers are, and what is or is not working for them.
The second part is reactive and it comes into play as we get involved in all company procedures, continually reinforcing excellent customer experience in all departments. Our focus is on a wider view and part of our job is to share that with each employee. Sometimes people are so narrowly focused on what they are doing that they can’t see the bigger picture.
We will look at the level of excellence in every area to see what department members can do to identify ways we can improve. It could be a matter of something that is being delayed, or another concern that is frustrating a partner or customer. There may be something we can tweak just slightly to better communicate with a customer, for example. All the small steps can add up to create a better experience for the partners and for all the customers when interacting with the company.
The third part of the Customer Experience process is escalations. We are proud of our Premier Escalation List up to the CEO level, and of the fact that it is rarely needed. At the same time, my Department will be a part of any escalation to understand why an issue reached that point of frustration, and what can be done to solve it and prevent it from happening again. We will be looking at all escalations to ensure that each is a one-time occurrence.
How long have you been with AireSpring now, and what makes you uniquely qualified for this position?
I have worked for AireSpring for 10 years, always in Customer Service where I was Director, and working with the Customer Service team all this time. When I came on board, we were mostly a reseller, and then transitioned to a facilities-based carrier. Through that growth within the repair team, going from just carrier relations to customer interactions, and then to the infrastructure and network, I’ve grown with the company and so have mastered many of our procedures. Managing the Customer Service team has allowed me to be in touch with the customers on a daily basis.
Until now, I’ve only been able to apply solutions that are tried and tested within one or another department, but in this role, I can proactively apply them across the board. They can be the simplest things that may have been overlooked in the past. Ultimately, we will be able to understand the long-term effect of every short-term decision, and we can instill that in our staff at every level. We will make better short-term decisions because we know they will be better in the long-run for the partners and customers. If we can get granular enough to look at short-term decisions we make company-wide, that will propel us forward in building loyalty with our partners. The ones who have worked with me know that I will go to bat for them when needed. While we value every customer, we know that our partners are really our most "valuable customers." As a 100% channel-focused company, we also know that if you do great work for the partners, they will bring you their business forever.
My mission is to assure partners that they can’t get anything better than what they have with us here at AireSpring. I really believe in AireSpring, and I am a passionate advocate for the company. I am building my team with people who care at the same level as I do. I believe in the level of integrity that Avi [Avi Lonstein, AireSpring CEO] and Daniel [Daniel Lonstein, AireSpring President and CRO] stand for. It is rare in business and in the industry today. I know they trust me to care as much as they do, because I feel a sense of ownership here. Excellence is at the core of the company. We want our partners to know that we will take care of them here. We want them to stay with us forever, as many of them do. Often, a partner is giving us a customer with whom they have a 20-year relationship, and we know that we are obligated to truly handle it with care.
Daniel and Avi have invested in excellence by creating this new department, in part because they believe the customer experience must be excellent, and equally because it proves to our partners that they have made the right choice with AireSpring.
I have the partner’s back and I understand their viewpoint. As Director of Customer Experience, I will be a true advocate for both the customer and the partner.
Amy, thank you for sharing your story with us!
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