Welcome to the latest edition in our series of profiles, shining the spotlight on AireSpring’s amazing partners. This month, we’re speaking with Tom Strobehn, Owner of Fastech Solutions.
Hello Tom, thank you for agreeing to speak with us today. To begin, please tell us a little about yourself and your professional background.
I have been working in IT and computer-related fields since 1997, more actively on the hardware side while learning the software. I worked for Panasonic as manager of Logistics and IT. We introduced the new models to the buyers at Walmart and Fry’s Electronics. They sent me over to Japan to learn their products, which was great. When Panasonic closed in 2008, they offered to pay for schooling. That was in the heart of the recession, so I took them up on that offer and got several degrees. After I finished school, there weren’t too many options out there, so I started my business out of my garage, just taking care of networks, originally as an MSP.
While working at Panasonic and then attending school, I was more interested in racing motorcycles than anything else - I just wanted to ride. My wife pointed out that we could be doing a lot better if I were to work more than play, and not long after we were expecting our first child. I realized it was time to give up motorcycles, and I don't miss them at all. At around the same time, a friend came along looking for a job, but I didn’t have anything for him. I called a contact at a national telecom company asking if he had any openings for my friend. He said they could use my license for contracting out, but could not hire my friend. As a result, I brought him into my one-man company and we were officially launched in 2011. My original friend is still with me. We talk about it and looking back, we are amazed at where we started and how far we have come.
We continued to grow through referrals. As an example, I did a proposal for a big corporation and they were so impressed with the cost savings I demonstrated that they offered to buy my company. When I declined, they instead
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sent me my first big referral, a client that is with us to this day. We don’t advertise and we have no sales reps. All our business comes from word-of-mouth and referral, and we have a presence in markets across the country. I don’t believe in the cookie cutter approach. Markets come and go and they slow up. If you don’t change and stay dynamic you’ll disappear. I’ve always tried to stay on the cutting edge of what’s coming out and keep ahead of it, so my employees will always have food on the table. The employees are everything for us at this company. I believe that if you take care of them, you never have to worry about the clients. We’re all human and we make mistakes, but if your people love their job, they’re going to take care of the clients and they won’t leave. We don’t have turnover here, it’s extremely rare that someone leaves. We also don’t lose clients. Since 2011 we have only lost one client. It makes you feel really good about what you do.
We offer a broad spectrum of services and our customers range from a single department store up to surgery centers, and automotive shops to grain co-ops, including the second largest grain co-op in the country, doing well over a billion dollars a year in grain. Actually, the biggest limitation to the company is me. I wear so many hats that I am the limiting factor to growth, so my next year’s goal is to replace myself in multiple areas. We are so broad, we do everything from data to phone and hosted. We build, design and baby-sit networks, we have a 24-hour help desk solution that we monitor 24/7.
I am a risk-taker, so I’m willing to throw a million balls up in the air and hope one of them lands. If you don’t try something you've dreamed of, then you may live the rest of your life regretting it. I like to live my life with no regrets.
How long have you been working with AireSpring?
The first client I brought to AireSpring was that large grain co-op in Kansas, and that was a little over a year ago. I’ve known AireSpring people for a few years, in fact we golfed at AireSpring's Top Golf event right next to Daniel [Daniel Lonstein, AireSpring President and CRO] at Channel Partners in Las Vegas.
What do you like about working with AireSpring?
A friend of mine always invited me to the AireSpring Channel Partners luncheons, and I was so impressed with Daniel’s presentation and vision for the company. He always talked about the same things I was thinking about, like developing a good customer portal. When I needed to source a circuit for CoMark Equity Alliance/Grain Marketing in Kansas, I decided to go with AireSpring. I personally flew out to install it myself. We had your techs on the phone along with the major national carrier and something wasn’t working. The carrier was
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in a hurry to get off the call, and your people were so aggressive, I was really impressed. They let the carrier know in no uncertain terms that they needed to stay on the call until this situation was fixed, and that our team would let them know when they were done.
The way I look at things, you take care of a client as if it is your own company, and your team did exactly that. I treat customers the way I would want to be treated, regardless of size. AireSpring does the same thing, which convinced me that this was a company I wanted to do business with.
I have been gradually bringing more deals to AireSpring all the time and they have gone very well. Everyone I’ve dealt with at AireSpring has just been phenomenal.
Gabe [Gabriel Valderrama, AireSpring National Channel Manager] is a big reason why we are with AireSpring, and we have developed a good working relationship. We like to build strong loyalty with our reps. I appreciate, too, that the Executive Escalation List is there with access all the way up to the CEO. That’s something Daniel always addresses at those Channel Partner luncheons. I am actually always excited about getting to go to the luncheons because of Daniel’s presentations. It is really encouraging to see that my thinking is in line with the vision of this major corporation and what they see coming down the line. It reinforces my belief that I am on the right track.
Another thing I like about AireSpring is the personalities. Everyone I’ve ever met—and I’ve gone up to your executive Channel Partner suites the last few years—is very friendly, because they are real. Last year I even got a chance to sit down with Avi [Avi Lonstein, AireSpring CEO]. He talked with me as if I were a billion-dollar customer. That’s the feeling I get from everyone in the company. I really appreciate that, it’s not that way with many companies. Avi treated me as if I were one of your very biggest customers, which is why I send business your way. I recommend AireSpring to every agent I know. The company is truly one of a kind. It’s great to see that there are other people who have the same view of running a business that I have.
What would you say is the secret to being a successful agent?
Being real is what works for me, it’s not a secret. You get what you see—I’m a terrible poker player, I’m too transparent. It’s all about relationship management, which calls for reliability and doing what we say we’re going to do, no matter what. That’s our secret sauce. When I was up for our local city council, in the screening interview I was asked how I handle making tough decisions. I laughed a little and explained that being in business for myself, I have to make tough decisions all the time. On the rare occasion when we make a mistake, we own up to it and take care of it. That’s why customers stick with us, and why we’ve only lost one customer in all our years in business. I live up to my word with a customer, whether I lose money that month or I make money, and AireSpring demonstrates the same philosophy. Also, as I said previously, take care of your client as if it is your own company. Treat customers the way you want to be treated, regardless of their size. As your customers grow so will your business.
What is the “next big thing” you think agents should be aware of in 2018 and into 2019?
Automation will be huge, and in the next year or two you’ll see a lot more of it, with a lot of attention to built-in security safeguards. Protection services of any type will be big. As far as telecommunications in general, I think automation is where change is happening. I was invited to participate on our local college board [Clark College] to help them develop another four-year degree in security and protection safeguards in the online space. Automation will help customers, but it may hurt the MSPs. The lower-end tiers of help desks will be less in demand because newer software will take care of that function.
What are some of your hobbies and interests outside of telecom?
The driving factor is my family and my lovely wife, Courtney. We have two sons, Austyn and Brisyn, who are five and four years old. Fastech has operations all over the U.S. which has required a lot of travel. However, this year I have made an effort to travel less and be home more. Our outside activities revolve around the boys. They love soccer, karate and swimming, and both have done the karate belt ceremonies. You never know what’s ahead, so being a realist I wanted them to know how and when to protect themselves and when not to. We try to spend as much time as possible with our boys and enjoying family activities together.
Tom, thank you for taking time to talk with us today.
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