Welcome to the latest edition in our series of profiles, shining the spotlight on AireSpring’s amazing partners. This month, we’re speaking with Jason Smith, Co-Founder of BlueStream Consulting.
Tell us about yourself, your background and the history of your firm.
I grew up in Pensacola, FL. My father was a navy navigator, my mother was a school teacher and I was an avid swimmer. I swam competitively all through high school and college, which is where I met my wife Emily. We both had athletic scholarships for all four years of college. We started out at Indian River State College then transferred to the University of Toledo for our junior and senior years. My wife was actually a national champion, and I was a member of the Division 1 NCAA Swimming and Diving Team and an ALL MAC Swimmer. While attending the University of Toledo, I founded the University of Toledo Cycling Club. After graduating with a BA in
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Business/Marketing, I worked as a swim coach for about two years. I’ve always had an interest in learning about cutting-edge technologies, so I took a job at an engineering firm that worked with utilities, retrofitting coal plants with new, cleaner methods of burning coal.
Then, in 1999, a good friend of mine was working at a company called Blue Star that was selling an innovative, new technology called DSL. At first, I wasn’t interested
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in relocating and leaving the industry I was currently working in. I learned how much money there was to be made selling DSL, and telecom in general. That, and my love for selling, changed my perspective on a career direction. So, I joined Blue Star to sell DSL, and shortly after, they were acquired by Covad. Not too long after the acquisition, Covad decided to eliminate their direct sales team. This led me to Cable and Wireless, where I was hired early in 2001.
But on September 11th the world changed, and Cable and Wireless had to downsize to survive, so I was caught up in another round of layoffs. I took a position with Deltacom and weathered the storm there while they went through two bankruptcies. They eventually became EarthLink Business. Finally, in 2006, I started my agency, BlueStream Consulting, and a good friend of mine suggested we sell wireless services, so I signed up with an AT&T Wireless solutions provider. I worked that for several years until the financial crash of 2008. In 2010, I reinstated my consulting business, and in 2012 signed with our first master agency. A few years later we were introduced to Telarus, and that’s where we discovered AireSpring. We had a few starts and stops over the years and took a lot of risks, but we persevered through it all and thrived. My wife helps us with bookkeeping and marketing, and she also has her own company coaching professional athletes such as swimmers and tri-athletes. She even works with people who just want to become better swimmers, or need help getting ready for their first triathlon.
How long have you been partnering with AireSpring?
Since 2016. We were introduced to AireSpring through our relationship with Telarus.
What do you like about working with AireSpring?
I love the fact that AireSpring can provide me a quote virtually immediately. I also like the fact that AireSpring provides access to multiple loop providers or access providers. I like how simple AireSpring’s pricing is, and I like the promos—especially the Polycom VVX 400 promo. Right now, I have a client who is purchasing their phones on contract and they are not having to pay anything for those phones. It comes with the SIP license. I like the fact that AireSpring’s provisioning team keeps me in informed. I like to keep my clients in the loop which makes me look good. AireSpring’s provisioning team sends out the emails which enables me to add project management as a service for my clients and take that worry off their hands by leveraging your internal teams. I like the pass-through on the installation charge as well. There is a lot of work and effort that goes into ensuring a service gets delivered. It requires a lot of hands-on attention and you really need to care about your client. Clients that have been through a bad experience really appreciate when things go well. We just did an install with a healthcare client in south Florida and the manager there said it didn’t even feel like he just went through an install. Actually, we did two installs because we had a temporary circuit first, then we had to cut over to the permanent site and disconnect the temporary. Everything went so smoothly. It was very good. Finally, I love the fact that AireSpring does not have a direct sales force. I used to sell a lot of Windstream. But I found myself competing with their retail team. I had problems with Windstream reps going in to my accounts to upsell them.
What would you say is the secret to success in this industry and being a successful agent, VAR, MSP etc.?
You have to really care about your clients. You want to look at your client and be able to empathize with them. Try to look at the business through their eyes. When I am asking someone who is positioning themselves to me as an expert, I want to hear “If I were you this is what I’d do,” or “This is the product you should go with, and here’s why.” You almost have to have the heart of a teacher to help your clients succeed. If your client succeeds you will succeed. Most of our business comes from referrals. Make sure you’ve brought some value to the table. Even if you don’t win the business, make an impression on the prospect, because we’ve lost deals and then gotten calls from the same prospect for something else. We’ve won their business the second time around because they remembered how professional we were, and how we advised them on what was best for them, not us. Even if it meant we weren’t going to get that particular deal, we are honest to a fault. People remember that display of integrity and they don’t forget you. They feel like they got value out of meeting you, and you’ll get another chance. We’ve been invited back to bid on additional business many times.
What is the “next big thing” you think people should be aware of in 2017?
Looking toward the future we need to realize that there are probably going to be more acquisitions in our industry. We need to prepare our clients for the results of these acquisitions and how firms like my company, BlueStream, can be very supportive in helping them navigate this new environment. There will be new teams coming in, there will be different players at these companies, and their trusted contacts may not be available to them anymore.
Regarding technology, we’ll see more and more businesses moving to hosted PBX, clients will want more bandwidth and they will be wanting managed services. I don’t know what will happen to the cost of bandwidth if they roll back the Net Neutrality Law. I believe firewalls will change, that it will be an appliance-based solution included with SD-WAN. Either the SD-WAN is going to be native to the firewall, or the firewall is going to be native to the SD-WAN. And that’s going to become a popular offer. I also predict that we’ll be seeing routers that can re-boot themselves as well. If we get business intelligence on-prem, and we can monitor and see that this router is going to re-boot itself, it will be manageable.
What are some of your hobbies and interests outside of telecom?
I did race professionally on the triathlon circuit for a few years. I still enjoy cycling and ride often, but now it’s in the parks with my kids. I am a very family-oriented guy. My wife Emily and I have two children—Jonah is 10 and our daughter Elyn is 7 going on 35. Our kids are quite athletic just like their parents. My wife was ranked 3rd in the world at one time for the 5000 meter open water freestyle in 2002. That same year she competed in a 10-mile race in St. Croix. I followed her on a kayak but I couldn’t keep up. Our athletic careers have been a source of inspiration for our children. They both swim competitively, are on the swim team and play piano, so that keeps them and us very busy.
We often have all the kids over to our house on weeknights or weekends; so, we are the “after school program” in some ways in our area. We’re a very family oriented neighborhood.
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My wife and I were married at the Pensacola Lighthouse, so we’re attempting to visit as many lighthouses as we can on our summer vacation.
Thank you, Jason, for taking time to talk with us and share your insights.
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