Hello Wes, thank you for agreeing to speak with us today. To begin, please tell us a little about yourself and your professional background.
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I started my telecom career with a company called Network Telephone Services, Inc., who were based in Pensacola, Florida. I was an account executive for a year and-a-half before
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they promoted me to sales manager. I stayed there for four years and was able to really cut my teeth on the world of telecom from a direct sales standpoint. However, one of the things that I kept bumping into was not being able to always provide the right solution for my client based on their needs, because my carrier didn’t offer it. I was always trying to achieve a quota with the one carrier that I worked for and their one product line.
In 2005 I went from being a direct sales manager to being an indirect agent. I started my own agency called EtherTel Networks. By 2015 I had built the business up to a very respectable monthly billing rate. Then in 2015 Dominic Antonini contacted me to find out if I would be interested in merging with his master agency, Telecom Brokers, out of Santa Ana, Ca. He offered to buy EtherTel Networks and bring me into the fold and I accepted. I joined Telecom Brokers and became the Vice President of Sales for the South Region, which allowed us to open up a new physical office here in Franklin, TN. I am tasked with bringing on new agents as well as with the personal sales goals for this division. I also manage our direct sales force here in Franklin, and we brought over my agents from EtherTel as well.
The marriage between Telecom Brokers and EtherTel Networks has been fantastic. Telecom Brokers hired a wonderful partner support agent to work with me, Amy Culpepper, who is terrific. We are always doing lunch-and-learns with new carriers and a lot of training for an extensive array of products. One of the top five carriers that we always bring into the training sessions is AireSpring.
As a broker, we have among the highest payouts in the industry and one of the most diverse carrier portfolios. We have some of the best and most extensive training on specific carriers and product sets, and our corporate office, based in Santa Ana, CA, supports our agents as well as any master agency that I have ever known, or worked with. We are very fair and transparent, and very efficient with the staff that we have. If I were coming out of a direct sales force and wanted to become an agent, I would say that bigger is not always better. If there is a commission issue I can go directly to commissions. If I have a marketing need, I go directly there. I don’t have to jump through a lot of hoops to get what I need done in order to be as productive as I need to be as a VP of sales. We also have great channel manager relationships.
I have to give a lot of credit to the founders of Telecom Brokers. We would not be where we are without the support of Dominic Antonini [President and Founder] as well as Nancy Ridge [Executive Vice President]. Nancy is a co-founder and past president of the Alliance of Channel Women. Having her on our team has been so invaluable to me. She’s been around the industry for a long time and has very valuable resources she shares with us.
We put partner support managers in our Santa Ana office as well as in our other offices, so agents have a single point of contact for any quotes or support that they need, a person they can call. In larger agencies, it’s more difficult to reach a support person because they have such a large portfolio to take care of. Our support managers have a much better grasp of the accounts and the agents they are dealing with. They are fantastic to work with from a training standpoint to an agent support or customer support standpoint.
What do you like about working with AireSpring?
I have personally been working with AireSpring for about 11 years. I work with Chris Abbott [Channel Manager] all the time and before Chris, I worked with Charlie Lomond [National Director of Agent Sales] for many years. I’ve had an excellent run with AireSpring, enjoying your outstanding services when I was an agent. I have always been impressed with your dedication to detail, project management support, and overall efficiency as a provider to my customers.
AireSpring carries such a diverse set of products, it’s a good feeling that they are able to serve most, if not all of my customers’ needs. They are really quick at getting quotes back to me. Chris does a great job on that and price points are always competitive. The quality of the proposals generated from your QuoteSpring tool are great, and the template is fantastic. It’s very easy to read, professionally designed, and very detailed. You attach reference lists and information about the company that is really informative.
Another member of the AireSpring team that I enjoy working with is Mike Chase [SVP Solutions Engineering]. Mike is as solid a solutions engineer as any, with any carrier, and knows the technology of this industry better than any engineer I have worked with. The ability to pull him in on a call is invaluable, he’s incredibly sharp.
What would you say is the secret to being a successful agent?
Learn as much about the product sets as you can. Pay constant attention to your phone and your existing customers and use self-motivation to be a better version of yourself. Businesses need to hear what we have to say, and in turn, they need someone to listen to their newest and biggest challenges, and that’s what we’re here for. We’re not necessarily here to sell, we’re here to consult and become long-term partners with these customers. The more product training we can get as far as the new breed of telecom agents, the better. The days of selling T1s and PRIs are coming to an end, it’s not the 90s anymore. If agents try to just sell voice and data, they are not going to make it. There is a great diversity of technology that we have to learn about, consult on and have ready as solutions for our clients.
Once you get a customer, you have to take care of them. You need a deep and direct connection with your service providers and your client. Work with a master agent and carriers that have dedicated support and are focused on reducing down time, not just managing overtime. A lot of companies are trying to do more with less head count, and that’s where the agent has the ability to introduce clients to carriers that can become part of their management structure. The client has to know that the agent always has their best interests at heart.
What is the “next big thing” you think agents should be aware of in 2018 and into 2019?
The hot topic in today’s market is definitely SD-WAN. It’s critical that agents can determine if it will be a fit into their client base, and align themselves with carriers that can deliver those solutions in a cost-effective, timely and highly supported manner. One of the things AireSpring has is an impressive platform and offerings to fit almost any client, which gives me another reason to keep quoting and selling their services.
By now, most companies have heard about SD-WAN, but now they have to determine if it is right for them. I think in most cases it is, because it’s cost-effective, it’s diverse and has embedded disaster recovery features built in, and it helps to maximize the primary and secondary bandwidth the customer is already paying for. It’s the hot topic for us and most of the lunch-and-learns we do with carriers revolve around this topic. The more agents understand it as a solution, the more they will start bringing it up as a subject of conversation. Most IT directors we deal with have heard of SD-WAN but have not yet started to employ it in their networks. The efficiency and redundancy it provides, as well as the cost-effectiveness, means it is going to be a solution most businesses will want to start taking advantage of over the next six to 18 months. But it depends on their current contractual obligations. I’m dealing right now with a client that has multiple locations and doesn’t even have an MPLS network. They are in desperate need of SD-WAN to have that redundancy at the switch level, not at the manual level. They need to be able to optimize the primary and secondary bandwidth coming into their sites. SD-WAN would be a cost-effective way for them to achieve that and then some.
What are some of your hobbies and interests outside of telecom?
I have been actively investing in real estate for about 11 years and continue to make investments today. I’ve been married for 18 years to my best friend, Nicole. We are the parents of three boys who are very active in sports. Our oldest, Brendan is 17 and is getting ready to graduate from high school in 2019. He loves to water ski, wake board and skimboard at the beach. Matthew is 13 and loves to play basketball. Our youngest is Joshua who is 11 and a very serious basketball player who plays competitively on his school’s team. We spend a lot of Saturdays watching him play basketball. He’s very good and travels with the team. We love to do everything as a family. We enjoy our
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vacations to various beach destinations and we spend a lot of time at Lake Norris in East Tennessee. I’m an avid outdoorsman, I love to hunt, fish and play golf. I still play softball on my church team. I’m a native Tennessean, and have lived here all my life.
Wes, thank you for taking time to talk with us today.
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