Welcome to the latest edition in our series of profiles, shining the spotlight on AireSpring’s amazing partners. This month, we’re speaking with Michael Stevens, President, Network One Solutions.
Michael, thank you for agreeing to speak with us. To begin, please tell us a little about yourself and your professional background.
I started in the telecom industry in 1998, working for AT&T as a sales representative. I stayed there for seven years, then moved to Mpower Communications Corporation, a.k.a. TelePacific, in 2005. It was during my time at TelePacific, now TPx, that I first started to consider becoming an agent. I knew that I was getting beat by agents every week on deals when I worked in direct sales. I didn’t know all that would be involved in making such a switch, but I figured, if they could do it, I could do it. I opened up Network One Solutions in January 2007 and we’ve been running strong for over 11 years. My wife was skeptical at first, and it was tough going in the beginning, but since I didn’t know what was ahead of me, I just kept moving forward and learned as we grew.
At Network One Solutions we are somewhat vertically focused, especially on the hospitality industry and local governments. We provide a lot of services for hotels and municipalities. We combine services and traditional telephony such as DIA and PRI for the hospitality setting.
We have always positioned ourselves as a partnership-based company. When people refer to themselves as partners, they are often actually independent salespersons, but we consider our partners true agents and we compensate them accordingly. We take customer and client services very seriously and step in whenever there is a problem. We always strive to put ourselves in the client’s shoes and think about what we would want to have happen if our own circuits were down and we had no voice or data.
How long have you been working with AireSpring?
I was first introduced to AireSpring as early as 2009. I now work with Gabriel Valderrama, National Channel Manager at AireSpring, and he supports me and my team very well. We’re a loyal company and we work with the agents and managers more than with a particular company, at least until the company proves they can do a good job, and AireSpring has done that.
What do you like about working with AireSpring?
The great thing about AireSpring is your ability to really go nationwide, using numerous providers with multiple network-to-network interfaces (NNIs) and many carriers, in order to give the customer one bill to pay. In the beginning, a lot of carriers were regional, but AireSpring was one of the first to say we can provide service in Delaware and Wisconsin, for example. These are two very small places and AireSpring offers coverage there and across the country.
Another strength at AireSpring is your flexibility in the commission structure. It’s really helpful for our ability to win the business from customers by discounting voice services and/or SD-WAN if we need to, so that we can meet a price point that nobody else can. AireSpring does an excellent job with providing pricing flexibility based on the competition we’re going against, so we really have a chance to win the deal if it comes down to pricing. You give us a competitive advantage for sure.
What would you say is the secret to being a successful agent or VAR?
The most important qualities you need are being truthful and having perseverance. It’s a hard business, but if you have those two qualities, honesty and perseverance, you can make it. Early on, I had one customer that was with a particular carrier and they wanted to move. I told them that they were out of contract and could move. They did make the move, but they incurred ETFs of $3700. I paid that ETF fee for them because I was the one who told them they were out of contract and could move. I stuck by my word and, as a result, that customer became a customer for life. They saw I was an honest man of my word. They have been with me for years now and always call me when they have a need. They have grown to fourteen locations. They get called all the time by other agents and by major carriers, and they just tell those carriers to call me directly—that’s real trust.
As an example of perseverance, I had approached a hotel management company about servicing their properties in my region, again and again, for three years. The owner told me many times I could give him a quote for more locations. I never got the deal even when I was offering cheaper rates. They had an agent rep from a company and were locked in. Finally, one year I went against that other agent and beat their price by $250 working with the same carrier. The next week, the customer called me in for a meeting, and I now have several of their hotel locations. I think this shows that if you just stick with it, you can break through. I lost at least 20 bids for them over a period of three years, and finally it paid off. Often, the challenge is that a hotel management company doesn’t know what systems they have. They may have purchased a hotel from someone else and hotels in general have very thin margins. They could have dozens of POTs lines and be paying $90 for each of them. Now, we’ve saved these guys thousands of dollars by showing them what they do or don’t need. We’ll chase down all the lines and data on costs and present a new proposal to them that is very to-the-point and compelling. They appreciate that sort of honesty and as they add properties they call us to do that analysis.
Be honest with yourself, too. As an agent, we can all get the same pricing. You bill yourself as a consultant. You don’t have to give customers the lowest price carrier. If you can give them the best price as well as the best carrier, you’re doing your job on their behalf. We have about 70 sub-agents that work under us, and we’re very selective about who we partner with. Ninety percent of the people we work with are like-minded. Just think about the scenario when one of your vendors is treated badly, you lose the vendor and the customer. It’s a tiny industry and if you do something wrong, it’s hard to get past that reputation.
What is the “next big thing” you think agents should be aware of in 2018?
It is definitely changing technology, with an awareness of financial planning as well. The connectivity business is dead—it’s a race to zero when it comes to DIA connectivity. If you’re not thinking along the lines of offering security, SD-WAN, cloud, UCaaS and the latest technology, you are in trouble. The days of getting a large connectivity deal are few and far between. Change your mindset away from traditional telephony into the newest technology. If all an agent knows how to sell are transactional services, they need to get in with a master agent or a carrier who provides the technology training they need to update their skill set. For example, Intelisys offers the Super 9 Intensive Events—all this free training on the most current technologies. There is also the Intelisys Cloud University which is awesome, it’s all free to help people that are VARs or transactional business agents to move away from the past and keep up with the changes in technology. If you are not keeping up with change, your income will dry up and your business won’t grow.
The days of being able to make a good living just by selling connectivity are over. The financial aspects of the industry have changed. For example, I sold a 100 MB pipe, straight fiber, six months ago for $374 and it took me three weeks to close the business. I lost money by doing that deal. You have to pick and choose and unless it’s a rare exception, stick to it.
What are some of your hobbies and interests outside of telecom?
I am a big sports fan and attend a lot of baseball games. I’m a season ticket-holder for the LA Rams and I am a big Dodger fan, but the Anaheim Stadium is a lot closer so we often go to more LA Angels games. I have 2 sons, Trevor age 24 and Matt age 20. My oldest leaves in about a month to finish his schooling at California State University, Monterey. My 20 year-old is attending Saddleback College. I have a big extended family, so we spend a lot of time entertaining at home. My wife Jessi and I both love to travel. In the past few years, we’ve been able to visit Costa Rica, Hawaii and the Cayman Islands.
|
|
Michael, thank you for sharing your insights with us. We look forward to contributing to the future growth of Network One Solutions!
|