Welcome to the latest edition in our series of profiles, shining the spotlight on AireSpring’s amazing partners. This month, we’re speaking with Ryan Hunt, Principal at Connect 4 Communications.
Ryan, please tell us a bit about your background, Connect 4 Communications, and how long you've been in the industry.
I started in the telecom industry at Electric Lightwave 20 years ago. After one year with the company, they became Integra Telecom but eventually brought back the Electric Lightwave brand. They were ultimately purchased by Zayo in 2017. I actually started as the agent channel manager for the Utah market at Electric Lightwave and loved that job for the first 1 ½ years of my telco career. Due to some consolidation on the channel side, I jumped over to the direct channel as an Enterprise Account Rep and stayed there for the next 18 years. Last May 2017, my desire to return to the channel and start my own agency outweighed any potential risk, and I jumped in with both feet and haven’t looked back. At Connect 4 Communications, we know networks, we know carriers, we know services, we know timelines, but what we know most importantly is that it’s all about relationships with our customers. They know that when they connect with us for communication services, it goes far beyond us just being a resource for them. We become their partner, their advocate, their trusted advisor and their friends. With nearly two decades of experience behind us, we are able to deliver on our promise of advocacy and expertise.
How long have you been working with AireSpring?
I have been working with AireSpring for the past several months as an agent. Prior to becoming an agent, I was often competing against AireSpring. One of our mutual customers would tell me daily, “You guys need to be more like AireSpring,” so I reached out when I opened Connect 4 Communications, because I know I need great partners to deliver for my customers. Of course, I also know Shane [Speakman] from my tenure at Electric Lightwave and Zayo, and I am looking forward to growing my consultancy with the entire AireSpring team.
What do you like about working with AireSpring?
AireSpring treats me like they do our customers, with white glove service and support. The entire organization is very responsive, very easy to get on the phone, and they can be relied upon to quickly provide accurate information. AireSpring is nimble enough to change and adapt and offers flexibility that is hard to find in the industry. They match Connect 4 Communications' intensity to win business. I would absolutely recommend AireSpring to other agents. Working with a 100% channel friendly and channel focused carrier makes it simple and fun to win deals.
What would you say is the secret to being a successful agent or VAR?
Well, I have only been at it now for nine months, but after 20 years in the industry, I can honestly say it goes back to what I mentioned above, relationships matter - not only with our customers, but with our vendors, master agents, and those who assist in making us successful on a daily basis. No matter what else is going well or poorly around you, if you have a solid relationship with the involved parties, you will be able to weather challenges and resolve issues. Of course, there is an element of luck - those who have been most successful in starting up their consultancies were able to land one or two large clients that stabilized the business early on, but ultimately that luck is based on the quality of their relationships, because they allow agents to get into opportunities that otherwise wouldn't be available. The successful agents that I see are responsive. They are on top of things and they fight on behalf of their customers. Every agent tries to differentiate themselves a little bit from other agencies, and finding your point of differentiation is important. For example, they may adopt a field of specialization - some may focus on SD-WAN; some may focus on data centers. Frankly, because I am still establishing my consultancy, I am not focusing on just one particular aspect of the industry. Right now, the level of service I provide to my customers is a key point of differentiation. I am running as fast as I can where there is business. I am willing to do circuits. I am willing to do whatever it is my customers need. And, it’s been really good! I am extremely busy.
What is the “next big thing” you think agents should be aware of in 2018?
Aside from new technologies like SD-WAN that we’ve all been hearing about, from my perspective, I am hoping the next big thing will be seeing carriers invest in additional automation and tools. Efficient access to information like order processing, order flows, support, trouble tickets, and billing at the master agency and agent level is critical to providing the level of service Connect 4 Communications is building its brand on. I primarily sell through Telarus and I am a huge fan of the tools they provide like GeoQuote and their new mobile App because having automated access to information makes it much easier for agents. If masters were allowed even more access to databases from the carriers and could then let that information flow down to the agents, everyone would benefit. I know Telarus is working on that with some carriers, and I am really loving AireSpring's QuoteSpring online, real-time quoting program and DAX order status and reporting portal. Automating access to information is going to be key in allowing agents to be self-sufficient. The more information agents can access without having to track it down by calling or emailing, the more efficiently they can serve their customers - and especially for smaller agencies, that is a huge help! When the masters can flow information from the carrier to the agent, it eliminates the need to pick up a phone and call and say, “What’s the latest on this? What’s new on this?” It just makes keeping on top of things and keeping clients informed so much easier.
What are some of your hobbies and interests outside of telecom?

I am a family man first and foremost. My wife Julie and I have three daughters and a son who keep us really busy. Bailey is 20, Sydney is 17, McKenzey is 15, and our son Camden is 6. The girls are all involved in competitive and high school cheerleading, so you will often see the family at different sporting events supporting them or at cheer competitions. Camden is involved in Junior Jazz basketball and I am having a lot of fun coaching the team. Aside from that, I am a pretty big sports fan and spend way too much time caring about the Utah Jazz and local college sports teams, whether it’s football or basketball.
Ryan, thank you for sharing your insights with us. We look forward to contributing to Connect 4 Communications' growth!
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