At AireSpring, we know that it is our dedication to customer service that sets us apart, and customer service begins with great employees. Here is your chance to get to know another key member of the AireSpring team. This month we are talking with Grace Chu, UCaaS Design Manager.
Hello Grace. To begin, please tell us about your professional background and how long you've been in the telecom industry.
This is my 20th year in Telecom. I started my career in 1999 at Pacific Bell in the DSL Plant Control Office working as a Maintenance Administrator, so I was lucky to be immersed in the latest technology at the time. I learned about provisioning and system maintenance for DSL and analyzed test results as well as performing heavy customer contact to ensure any issues were resolved. My focus was on improving speed of delivery to the client and to interfacing with all involved in a project, including end users, distributors and vendors.
Next, I went to Vital Link Business Systems, Inc., an application service provider (ASP) start-up where I was Broadband Services Manager. Our internet-based management software was designed for retail settings and multi-unit businesses. We placed cameras in SMBs, creating a need for and then installing DSL. I handled a lot of the provisioning for installations. After nearly four years there I went to work for Vercuity Solutions, Inc. (formerly MSS Group). They specialized in telecom expense management. As Project Manager, I oversaw high-priority projects that required complex levels of functional integration.
I next moved on to Telekenex where I spent eight years, broadening my knowledge of telecom products and services, from Direct Internet Access and MPLS to VoIP and SIP. As a Project Manager, I had a hand in everything from order entry to implementation and training, acting as liaison between internal departments and carriers. It was a huge change and a bit intimidating, coming out of the ILEC environment to work for a CLEC like Telekenex. Eventually, Telekenex became a prime acquisition target, at first by TelePacific (TPx)—who tried but failed to acquire us—then by a venture capital firm who did complete the acquisition, rebranding the company as NetFortris. There, I oversaw our project management team, worked with provisioners on circuits and did communications with customers post-sale until the order was complete. I have done it all and have the background to understand all the moving parts that must come together for success. If you drop a circuit, for example, but you don’t have the IPs allocated, you have a problem. I learned a lot about transport and networking. I also did coaching and training as well as managing project managers, including conducting weekly team calls to review work in production.
Tell us about your role at AireSpring and how long you’ve been with the
company.
As UCaaS Design Manager, I focus on the AirePBX product line. I understand all the issues our people deal with in every department. Because I have been on-site doing customer training and support in the past, even plugging in a circuit and trouble-shooting in the phone room, I’ve had exposure to all the moving parts and know what to do to resolve an issue or find the right resource. I build upon my experience and apply new knowledge to keep problems from developing, and quickly resolve them when they do.
When I first started a year ago, I worked closely with Jesus Aguilar [AireSpring Network Operations Technician] when he was an implementation engineer. Now, I manage a growing UCaaS Design Team which ensures complete white glove service to customers. Together we’ve been able to streamline the order process for AirePBX, steadily improving the customer experience.
What do you enjoy most about working with AireSpring?
At AireSpring we can easily interact with others on our team and ask for a hand; that’s what I like about the environment here-everyone is willing to help one another. By contrast, at Telekenex there was less collaboration.
AireSpring is a much bigger company where we have established teams who are handling their jobs professionally and can assist in out-of-the box requests when needed. Unlike some very large carriers that have a lot of red tape and hoops to jump through to get things done, or smaller companies where people are overworked wearing multiple hats, AireSpring projects are allocated efficiently across UCaaS design teams that specialize in AirePBX installs. AireSpring recognized the need for building up our team and that has been very exciting. My manager, Ralph Romero [Vice President of Service Delivery] is someone I worked with for about eight years at Telekenex. I knew coming into AireSpring that he was building a team of great people and I would get to be a part of that.
We have all worked together to develop the product within the AireSpring model, that is “one size fits none.” Unlike other UCaaS providers, we don’t just box it and ship it, we design systems to fit the customer’s call flow—to either mimic or improve what they already have. We deliver the custom solution that fits what customers need and we generally have a tech go onsite to do the installation.
I work to establish communication and a good relationship with the customers, and often get emails and calls from people after implementation to ask about services. At that point, I steer them to their account manager or project coordinator. We work with people in different roles at the customer end, ranging from an office manager to an IT manager, or it could be the company CIO or CTO, or the agent, all depending on the company configuration and size. Most of our customers are multi-location enterprises. We have our team of IT people on the phone with them, working through their needs. Whether a company has five sites or 1,000, they all get the same level of attention to their design needs.
What are some of your hobbies or interests outside of the office?

With three boys ranging from four years old to 11 years old, my days are filled with many adventures and video games. I do make time for myself to attend Zumba class and meet with my fitness group once a week as well. We love doing road trips as a family, and our kids have been to Disneyland countless times. This past year we had a great time visiting Knotts Berry Farm and Universal Studios.

Grace, thank you for sharing your story with us!
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